Harley-Davidson Announces New CEO

If you've been keeping up with the latest Harley-Davidson updates, you've likely noticed a flurry of news. From previews of the upcoming LiveWire EV concepts to the introduction of the new sub-$6K Harley-Davidson Sprint platform, it's evident that significant developments are underway at Juneau Avenue.

Adding to the excitement is the recent announcement of the Motor Company's new CEO. Arthur "Artie" Starrs, formerly the CEO of Topgolf International, Inc., a subsidiary of Topgolf Callaway Brands, will be taking the helm.

Starrs brings a wealth of experience to the role, having held various leadership positions at Pizza Hut and Rave Cinemas before joining Topgolf in 2021. His appointment as President and CEO of Harley-Davidson marks a new chapter for the iconic brand.

In a statement, Starrs expressed his enthusiasm for the opportunity, highlighting Harley-Davidson's unique position in the motorcycle industry. He looks forward to working with the company's employees and dealer network to drive growth and enhance the overall H-D experience.

Upon assuming his new role in October 2025, Starrs will also join the Harley-Davidson Board of Directors. Outgoing CEO Jochen Zeitz will continue to support the transition until February 2026.

As we focus on the rider's perspective, it remains to be seen how Starrs' leadership will impact Harley-Davidson. While a strong motorcycle background may not be a prerequisite for leading the brand, Starrs' recognition of the community and rebellious spirit associated with Harley-Davidson is promising.

With the potential for growth and innovation on the horizon, only time will tell if this new chapter will be a positive one for Harley-Davidson and its loyal fans. Share your thoughts in the comments below!