Some brands become synonymous with entire categories of products. Do you use a tissue or a Kleenex to blow your nose? Do you use a Band-Aid or an adhesive bandage for a cut on your finger?
Not every scooter is a Vespa, but many people refer to any scooter as a "Vespa," whether it's accurate or not. This is because Vespa is considered an iconic brand that has been a style icon for decades.
As of 2026, Vespa is close to becoming a style icon for the century as well. Next year will mark a special milestone for the world's most recognizable scooter brand - its 80th birthday. This is an impressive achievement for any individual or company.
To celebrate this milestone, Piaggio Group is planning a four-day event in Rome, Italy from June 25 to 28, 2026. Details of the event will be announced in the coming months.
It's only fitting that Vespa celebrates its 80th birthday in Rome, the city where one of the most iconic film scenes involving Vespa took place.
Whether you're riding solo or with a passenger to Rome for the celebration next year, one question remains: Will the planned ride route include any locations from the famous movie scene? Only time will tell.
Will you be one of the thousands of Vespa enthusiasts expected to gather in Rome next year? Feel free to share your memories of your favorite scooter brand in the comments.