Norton Motorcycles: A New Era

It's important to remember that Norton Motorcycles is no longer solely a British company. Today, the iconic brand is owned by India's TVS Motor Company, a major player in the global motorcycle industry. While the old Norton faced challenges with scandals and unstable leadership, the new Norton is taking a different approach.

Recently, Norton teased what appeared to be a brand-new motorcycle. Initially, it seemed like a smaller model aimed at the entry-level sportbike market. However, it turns out that the teaser was actually for Norton's new V4 superbike, which has been spotted testing and is generating a lot of buzz.

The new V4 superbike features a sleek design with aggressive angles, LED headlights, and aerodynamic elements. It is expected to build upon the success of Norton's existing V4SV and V4CR models, which boast impressive specs and premium components.

This new model signals Norton's return to the high-performance segment, showcasing a modern superbike that can compete with top brands like Ducati, Aprilia, and BMW. It also represents a significant milestone for India's motorcycle industry, as it could be the first liter-class, V4-powered superbike from an Indian-owned company.

Norton has emphasized that the new bike is built to the highest standards of engineering and design. With the prototype already generating excitement, all eyes are on its full debut at EICMA this November.

Stay tuned for more details on this groundbreaking motorcycle, as Norton and TVS Motor Company aim to prove that India can produce a superbike that rivals the best in the world.