Electric two-wheelers are becoming increasingly popular in Europe, with many people choosing to replace their cars with these lightweight and user-friendly vehicles for their daily commutes. This trend is especially noticeable in densely populated urban areas, where the convenience of electric two-wheelers is most beneficial.
In Italy, there is exciting news in the electric mobility industry. The well-known brand, Horwin, has recently entered the market and has just unveiled its new Horwin Italia store, bringing its innovative electric vehicles closer to Italian enthusiasts.
Horwin, a brand with roots in both China and Austria, was established in 2018 through the collaboration of the Zhou Wei and Heinzl families. Since its inception, Horwin has introduced a diverse range of electric two-wheelers, including models like the EK3 that we have previously discussed. The brand's expansion into Italy is a promising development for the electric mobility sector in the country.
Horwin's entry into the Italian market is led by Stefania Galli, the Italian Sales and Marketing Manager. The timing is ideal, as the Italian market for electric two-wheelers experienced significant growth in August 2023, with sales increasing by 15.2% compared to the previous year. This surge in demand highlights Horwin's ambitious goals aligning with a thriving market for electric two-wheelers in Italy.
The brand is preparing to introduce their second-generation models, which were unveiled at EICMA 2022. This represents a significant advancement in innovation and choice for electric two-wheel enthusiasts in the country. For those eager to explore the world of Horwin sooner, the first-generation models, including the EK and SK, are already available in Italy. These models cater to both new riders looking for an entry point into the world of two-wheelers and individuals seeking practical urban commuting solutions.
Horwin Italia has set clear objectives and ambitions. Their primary goal is to maximize market share and strengthen the presence of Horwin vehicles across the territory. This involves reaching more customers and increasing brand visibility. To achieve this, they are focusing on redeveloping and expanding their sales network throughout the region, making it easier for consumers to access their electric two-wheelers.
They also see promising opportunities in the B2B sector, particularly in scooter sharing and last-mile delivery services. Lastly, customer satisfaction is a top priority, and Horwin Italia plans to enhance its after-sales service and cultivate brand loyalty.
