Harley-Davidson's LiveWire Brand Introduces S4 Honcho Electric Cruiser

Harley-Davidson has established itself as a prominent manufacturer of large American motorcycles. Known for their heavy, loud, and bold designs, these bikes have always been defined by the distinctive rumble of a V-Twin engine. For many riders, this is the essence of what a Harley should be. However, LiveWire, Harley's electric subsidiary, has recently filed a trademark for what appears to be its first heavyweight electric cruiser, the S4 Honcho.

If you're envisioning an electric version of popular Harley models like the Road King or Street Glide rather than a smaller bike like the X440, you're likely on the right track. The idea of a Harley bagger that runs quietly on electricity instead of roaring with a combustion engine may be seen as sacrilegious by some riders.

LiveWire was established as a separate brand in 2021. Initially, it relied on the original Harley LiveWire, later rebranded as the LiveWire One. The company then introduced its own platform, called Arrow, which serves as the foundation for the S2 lineup featuring models like the Del Mar and Mulholland. The upcoming S3 bikes, developed in collaboration with Kymco, will be even lighter, targeting commuter riders. This leaves the S4 range to cater to heavyweight models, with the Honcho leading the charge.

The trademark application is straightforward, covering motorcycles and structural components. LiveWire has indicated that the S4 range will focus on heavyweight models with larger batteries, extended range, and faster charging capabilities. If the S2 Del Mar can achieve around 110 miles in the city, the Honcho will need to offer significantly more range to appeal to touring enthusiasts.

The reaction from Harley's loyal fanbase remains uncertain. Traditionalists who cherish the sound and sensation of a Milwaukee V-Twin may view an electric bagger as a departure from the brand's heritage. On the other hand, there is a growing audience of riders intrigued by the prospect of a full-size electric Harley, attracted by features like instant torque, modern technology, and zero emissions.

While the introduction of the Honcho represents a significant shift for Harley, the timeline for its release indicates that this transition will not happen overnight. LiveWire's focus on cost reduction and expanding existing lineups suggests that the Honcho or other S4 models may not hit the market until 2027 at the earliest. Despite this, the recent approval for LiveWire to raise $50 million in stock sales indicates a commitment to innovation and growth.

Ultimately, the S4 Honcho symbolizes Harley's bold attempt to electrify its iconic heavyweight cruiser segment. This move may be met with resistance from some, while others see it as a step towards a more sustainable and technologically advanced future. When the S4 Honcho finally debuts, it will not just be another electric bike—it will be a pivotal and controversial statement that could reshape the perception of Harley-Davidson for years to come.