Article Reworded

Amid the constant stream of news about KTM in the past year, it's easy to see how some stories make headlines while others go unnoticed. Since Bajaj Auto, one of India's largest motorcycle and automotive manufacturers, stepped in to save KTM, there are now more decision-makers involved.

While KTM's current CEO, Gottfried Neumeister, has his own opinions, it's important to consider the views of Bajaj Auto CEO Rajiv Bajaj as well. Rajiv Bajaj is a familiar face on CNBC-TV18, where he has given numerous interviews over the years discussing various topics related to Bajaj Auto.

In a recent interview, Rajiv Bajaj shared his thoughts on the motorcycle industry, dividing it into two segments: volume-sellers and premium lifestyle brands. Bajaj Auto has invested heavily in KTM, and Rajiv Bajaj's insights on the brand's future carry significant weight.

Rajiv Bajaj emphasized the need to refocus the KTM brand and simplify operations by reducing the number of product categories. He also highlighted the importance of cost competitiveness, suggesting that KTM could benefit from moving production to Asia, similar to what Triumph has done.

Overall, Rajiv Bajaj believes that restoring the brand and resetting costs are crucial steps for KTM's success. He also hinted at upcoming developments, including new engine designs and potential product launches.

Aside from KTM, Bajaj mentioned plans for a Triumph Tracker and teased a twin-cylinder engine project that could revolutionize the company's offerings in the future.