LiveWire is the all-electric offshoot of Harley-Davidson, although it's not officially recognized as such. The two companies share many similarities, leading to LiveWire being considered a part of the Harley-Davidson family. However, since its inception, LiveWire has faced challenges.
With a new CEO set to take over soon, the future of LiveWire is uncertain due to its high expenditures and low revenue. The sales of its all-electric motorcycles have been minimal, relying heavily on U.S. government subsidies. The recent price cuts on the S2 series aim to generate more interest, but questions remain about the overall appeal of these bikes.
The Twist & Go Promotion offers significant discounts on the S2 series, making them more affordable. Despite this, the motorcycles still face issues with range, production, and pricing. The current market conditions and consumer preferences pose additional challenges for LiveWire.
As LiveWire navigates these obstacles, there are speculations about its future within the Harley-Davidson brand. The hope is to demonstrate a continued demand for electric motorcycles or potentially reintegrate LiveWire back into the Harley-Davidson lineup.
While electric motorcycles have their merits, LiveWire's offerings struggle to compete in the current market. The price cuts may help improve sales, but the overall viability of on-road EV motorcycles remains uncertain.