You likely haven't heard of AKT Motos, a motorcycle brand from Colombia.

Outside of North America, there are numerous motorcycle manufacturers that many of us are probably unfamiliar with. It's not surprising that the needs and preferences of motorcyclists vary greatly across different parts of the world. In the United States, big, powerful bikes are favored for long-distance travel on highways.

In other regions, particularly those with heavy congestion, small-displacement bikes are more popular. Europe, Asia, and South America rely on these smaller bikes for their citizens' mobility. Exploring the bikes and manufacturers in these regions is like discovering a whole new world of motorcycles.

One example is AKT Motos, a brand that many of us, including myself, may not have heard of until now. However, it is one of the biggest names in the motorcycle industry in Colombia. Founded in 2004, AKT Motos aimed to produce affordable motorcycles for Colombian residents. Over the past 19 years, the company has experienced significant growth and now holds 15 percent of the Colombian motorcycle market. Additionally, AKT Motos exports its bikes to neighboring markets and is expanding further throughout South America, recently establishing a presence in Bolivia and Aruba.

Currently, AKT Motos has 5,000 spare parts distributors and 427 service centers in Colombia alone. The brand's rapid growth and widespread appeal in Colombia can be attributed to its accessibility. AKT Motos sources its products from Chinese and Taiwanese manufacturers, making modifications or simply rebranding them for the Colombian market. This allows them to offer bikes at prices that fit within the budgets of most Colombian residents.

Another factor contributing to AKT Motos' accessibility is its unique digital approach. The brand connects with customers through various online and social media platforms, including WhatsApp. Additionally, AKT Motos plays a significant role in promoting safe and defensive driving. The brand conducts rider training workshops and a road safety campaign called "Mi Familia Me Espera" (My Family Awaits Me), emphasizing the importance of riding safely to return home to loved ones.

When it comes to product offerings, a visit to AKT Motos' official website reveals a wide range of bikes to choose from. They have workhorse models like the NKD 125 series, sporty naked bikes like the CR4 125, scooters like the Dynamic, and even a sporty supermoto called the TTR 125. With such a diverse selection and attractive pricing, it's no wonder that AKT Motos has gained prominence in Colombia.